The minimalistic design and user-friendly interface have significantly increased user engagement. The serene design encourages users to return daily for their affirmation, fostering a positive habit of gratitude.
Positive Feedback & Retention
User feedback indicates high satisfaction with the app’s simplicity and effectiveness. The personalized calendar and home page widgets have notably improved user retention rates.
Growing Community
The app has cultivated a community of users committed to daily gratitude practices. Social sharing features enable users to share their affirmations and reflections, fostering a sense of connection and inspiration among the community.
1. Research & Inspiration
- Conduct research on current design trends, user preferences, and competitor analysis.
- Gather inspiration and create mood boards to define the design direction.
2. UI/UX Design
- Craft a minimalist UI that aligns with the app’s purpose and functionality.
- Create wireframes, user flows, and interactive prototypes for user testing.
3. Visual Design & Branding
- Develop a visual identity including color schemes, typography, and iconography.
- Design visually appealing screens and elements consistent with the brand.
4. Custom iOS Widget Design
- Design custom widgets that harmonize with the app’s aesthetic and functionality.
- Ensure widgets offer seamless functionality and visual appeal on the iOS home screen.
5. User Testing & Iteration
- Conduct usability tests to gather feedback and insights for design enhancements.
- Iterate designs based on user feedback, focusing on usability and intuitive interactions.
6. Design Review & Validation
- Review implemented designs to ensure they match the intended vision.
- Validate design elements across devices and screen sizes for consistency.
8. Documentation & Style Guides
- Create design documentation and style guides for future reference and consistency.
- Provide guidelines for maintaining design integrity during updates and expansions.
| Primary #2b2b2b |
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|
Night Rider
| Primary text #161C24 |
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Black Pearl
| Primary background #F0F5F9 |
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|
Neutral
Typefase
Playfair Display
Usage
Headlines, Display
Typefase
Lato
Usage
Labels, Subheadlines
Identify key functionalities, user flows, and technical specifications. Implement the UI/UX design into functional components and screens.
Typefase
Lato
Usage
Paragraphs
General inquiries:
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Gratitude App
Case Study: Gratitude App – Elevating Daily Positivity with Minimalistic Design
Overview
The Gratitude app aims to cultivate a daily habit of appreciation and positivity through the integration of daily affirmations and a personalized calendar function. The core focus was to design an app that seamlessly blends functionality with a minimalistic and clean UI/UX, complemented by custom iOS home page widgets for enhanced accessibility.
Task
Identify key functionalities, user flows, and technical specifications. Implement the UI/UX design into functional components and screens.
